The Smartest Move You Haven't Made Yet: Attending ASA Martial Arts Business Summit
Boost Enrollment. Increase Revenues. Grow Your School.
How ASA Martial Arts Summit Will Help You Add $10K a Month to Your School!
Black Belt Banter Presents:
Why Every School Owner Needs to Attend This Martial Arts Business Seminar.
In today’s competitive world, running a successful martial arts business takes more than just passion for the craft – it requires sharp business strategies, effective marketing, and strong customer retention tactics. This seminar is designed to equip martial arts business owners with the tools and insights they need to grow their brand, increase revenue, and build lasting success. Whether you’re looking to increase students, staff training, or streamline operations, you’ll gain expert advice from industry leaders, proven strategies, and invaluable networking opportunities.
Paris Hotel & Casino
Las Vegas, NV
October 3-4, 2025 (Friday & Saturday)
Special discounted hotel rate for ASA Summit participants.
From the Podcast to the Stage-Meet the Team Live and In Person!
Get ready for an unforgettable experience as you meet Master Chan Lee, the insightful co-host, alongside Master Jimmy Hong, his dynamic fellow host, and the ever popular Master Tony Chung!
Master Chan Lee
Master Jimmy Hong
Master Tony Chung
These martial arts leaders have captivated audiences with their expertise, engaging discussions, and invaluable business insights. Now, they’re stepping off the airwaves and into the spotlight to share their knowledge in person. Join us for exclusive access to their wisdom, strategies, and inspiration-an opportunity you don’t want to miss!
ASA Martial Arts Summit $449
Lock in your seat for just $449 before the countdown hits zero—The Summit registration jumps to $499 after early access rate closes on September 15!
Attending this seminar will transform your school
What is ASA Martial Arts?
Our Mission at the American School-Owners Association (ASA)
The American School-Owners Association is a global network of traditional martial arts instructors united by a shared commitment: to elevate the standards, visibility, and impact of martial arts education for kids and families. ASA exists to serve four core goals:
Ensure High Professional Standards
In an industry without formal regulation, ASA sets the bar. Our member schools uphold rigorous standards in safety, cleanliness, professionalism, and instructional quality — especially when teaching children and families.
Increase Public Awareness
With less than 3% of Americans actively practicing martial arts, ASA is on a mission to change that. We believe traditional martial arts is the most transformative activity for families — and we’re working to make it the #1 choice for youth development nationwide.
Enhance Business Management Skills
Great instruction is only half the equation. ASA empowers school owners and staff with the business tools they need to run thriving, sustainable schools — from enrollment systems to team leadership and operational excellence.
Strive to Be the Very Best Teachers
ASA members are already exceptional instructors. Our goal is to help them become master educators — who not only teach technique, but instill values, leadership, and lifelong impact.
ASA is more than an association — it’s a movement to raise the bar for martial arts education in the U.S.
Tee off with Industry Leaders at the ASA Summit 2025 Golf Retreat!
Kick off the ASA Summit with a day on the green designed for connection, competition, and clarity. The Golf Retreat isn’t just about the swing — it’s about building relationships with fellow martial arts professionals in a relaxed, energizing setting. Whether you’re a seasoned golfer or just along for the camaraderie, this retreat sets the tone for a powerful weekend of growth and leadership.
Expect fresh air, real conversations, and a few unforgettable moments before the business deep dive begins.

When
Thursday, October 2nd at 8:00 am

Tee Time Ticket
$235 - includes green fee and cart fee.
Our Partner with Purpose: World TKDLAB
Running a Taekwondo dojang, easier and smarter.
World-TKDLAB is transforming the way martial arts schools operate with cutting‑edge automation and AI tools. From 24‑hour automated inquiry responses to AI‑powered email follow‑ups, they make sure you never miss a lead.
Seamlessly connect your dojo to Instagram, YouTube, and Facebook with automatic social media syncing, and boost your online presence with Google Business Profile optimization and SEO enhancements. With World TKDLAB, running your school becomes smoother, smarter, and more connected than ever.
The ASA Summit Agenda Is Here – And It’s Packed with Powerful Business Topics!
Josh Lannan
How You Can Use AI to Attract New Students Every Week
Mr. Lannan, based in Simsbury, CT is currently a Founder at Strategic A.I. Consultants. Mr. Lannan brings experience from previous roles at AI Marketing Council, Influence Live Media, Denver Web Consultants LLC, and CVI Digital Solutions.
Master Tony Kook
From Passion to Power: How to Build and Lead a World-Class Martial Arts Staff
With over 32 years in Taekwondo and as a two-time Canadian National Lightweight Champion, He owns five successful schools with over 2,000 students.
Master Kook is a leading voice in the martial arts business world, especially in the area of small school success. His clear, practical communication has supported school owners through some of their most challenging moments.
Bronson Ko
Creating the Ultimate Taekwondo Experience: A Proven Path to High Tuition Revenue
Master Ko he runs three successful locations, including two custom-built standalone facilities, and leads a team of over 35 staff.
With programs priced between $200–$400+ per month, Bronson is redefining what premium martial arts looks like. His goal? To build the “Apple” of martial arts studios — known for world-class service, design, and community impact.
Mr. Dave Young
Using Real-World Self-Defense Seminars to Drive Martial Arts Enrollment
Our next speaker has dedicated his career since 1980 to enhancing the survival and safety of professionals worldwide. With over 35 years of experience in military, law enforcement, and healthcare security, he’s trained thousands in defensive tactics, personal safety, and threat response.
A former U.S. Marine Corps military police commander and Special Reaction Team leader, his approach focuses on gross motor skill response, making techniques simple and effective.
Coach Eddie Cha
Elevate Your Curriculum: Integrating Coach Eddia Cha’s Proven Striking System
Eddie Cha made it his mission to make learning MMA techniques simple, easy to follow, and effective.
Coach Eddie has trained some of the highest-level UFC and Bellator MMA combatants competing today. His unique Striking System has helped many of these athletes reach success in the Octagon.
Master Chan Lee & Tony Chung
Empower Your Team: The Ultimate Staff Training & Sales Seminar
With a proven track record of turning instructors into leaders and staff into confident sales professionals, they have helped schools across the country grow stronger from the inside out. Their expertise isn’t just in martial arts — it’s in staff development, sales strategy, and creating a team culture that drives retention and results.
From onboarding new hires to training seasoned instructors to close with confidence, Master Lee and Master Chung bring real-world tools and systems that you can implement immediately in your school.
Get ready to take notes and level up your team — please welcome them to Empower Your Team: The Ultimate Staff Training Seminar!
